Conversion Tracking

What is Conversion Tracking ?

A conversion is any meaningful interaction with a product gained from marketing .That can mean a visit to a business’ home page, a like on Facebook, or even a viewing of a single product page. Though you might be tempted to narrow their definition of conversion to something like verified sales or app downloads, by broadening the definition, you can look at big picture trends and make significant marketing moves with legitimate data to back up your efforts.

How Conversion Tracking Can Help Drive Sales ?

With the power of conversion tracking, you can figure out where traffic is heading and where to focus hard and soft sales pitches.

Tracking conversions and analyzing data itself won’t increase sales overnight, but it can lead to smarter marketing decisions. You will be able to identify which keywords and search queries generated the conversions and know where to focus your future campaigns, which will increase sales over time. In addition, you can use that data to measure the effectiveness of your offline sales efforts.

Conversion Tracking With Google AdWords

One of the simplest tools that you can use to get started with conversion tracking is Google’s AdWords. This tool allows you to measure custom-defined conversions with individually generated code that can be tacked onto virtually any page. Once set up, you can begin analyzing trends immediately and find ways to optimize the areas where conversion is highest. You can also find new directions for areas in which conversions are sluggish. The Online Marketing Institute notes that the AdWords tool tracks conversions that happen within 30 days of the initial ad click, so customers that take longer than 30 days to convert will not be tracked. You’ll need to examine other data to make sure nothing is getting lost.

Conversion tracking is a vital part of any SEM campaign. Information gleaned from tracking click-through rates and online interactions can help boost ROI and increase sales because you’re able to make more informed choices with plenty of information to back up your decisions.

Step 1: It will be look like the following code:

<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 881213192;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "w9hbCMWvnGcQiP6YpAM";
var google_conversion_value = 1.00;
var google_conversion_currency = "USD";
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/881213192/?value=1.00&currency_code=USD&label=w9hbCMWvnGcQiP6YpAM&guid=ON&script=0"/>
</div>
</noscript>

Step 2: Replace the Conversion Value.

<!-- Google Code for Purchase Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 881213192;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "w9hbCMWvnGcQiP6YpAM";
if {%%ORDER_ID%%}
{var google_conversion_order_id = "%%ORDER_ID%%";}
var google_conversion_value = %%ORDER_AMOUNT%%;
var google_conversion_currency = "USD";
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/881213192/?value=%%ORDER_AMOUNT%%&currency_code=USD&label=w9hbCMWvnGcQiP6YpAM&guid=ON&script=0"/>
</div>
</noscript>

Step 3: Add this code in the shopify admin panel. Go to Settings > Checkout. In the Checkout Setting at the bottom you can see the Box with the Heading

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